BlackBerry
has
officially
resumed
the
release of
its
BlackBerry
Messenger
app for Android and iPhones.
Samsung customers in Nigeria and other sub-
Sahara African countries can now download the
BBM app from the Samsung Apps Store, while
iPhone and other Android-based smartphone users
will be able to download the app in three days’ time,
a release from BlackBerry yesterday indicated.
The deployment was halted last month when an
unauthorised copy of the app was leaked for
Android smartphones and caused problems with the
BlackBerry Messenger platform.
When that leaked, the company said around a
million people downloaded it for their Android
smartphones. What they have now revealed is that
more than one million people also found creative
ways to “side load” BBM onto their iPhone.
In order to avoid the problems and manage server
loads, the company is phasing the rollout of the
BBM app for other devices.
The BBM has more than 60 million active customers
monthly on BlackBerry alone, and the overwhelming
majority use it an average of 90 minutes per day.
BBM customers collectively send and receive more
than 10 billion messages each day, nearly twice as
many messages per user per day compared to
other mobile messaging apps. Messages on BBM
are typically read within seconds, reflecting how
truly engaged the BBM customers are.
The Executive Vice-President for BBM at
BlackBerry, Mr. Andrew Bocking, said, “BBM is a
very engaging messaging service that is simple to
use, easy to personalise and has an immediacy that
is necessary for mobile communications.
Source: Punch Nigeria
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